The future of marketing is here. Video is so effective and essential to take over the marketing landscape and it’s not too difficult to see why.
It’s much easier to intake, for one. Textual information can get quite boring and a lot harder to digest, while video content, especially a good one, is much more engaging and offers a rather accurate visualization of your message.
In a recent study done by Wyzowl, it was seen that 85% of businesses today use video marketing. Needless to say, in order to keep up with the fast-growing marketing regime, you need to incorporate video content as a marketing tool as well.
Types Of Video Marketing
Before we go on to see the benefits of video marketing, it is essential that we understand what type of videos we are talking about.
The videos that are introduced with the purpose of spreading awareness among the viewers are educational videos.
Before you bring in a new product or brand in the market, your audience needs to realize why they need it, and when. This is often recognized as the first stage in the sales funnel.
Educational videos can be further classified into:
- Tutorial videos help you to teach your customers the right way to use the products.
- Explainer videos, as the name suggests, explains the product details in depth- what benefits they offer and when you might need them.
- Industry follow-up videos will give you an opportunity to show off the technologies you’ve incorporated, and build trust.
To showcase your line of products, you will need the following:
- Demo Videos focus on your product’s features. They will help your customers better understand how to use the product.
- Launching videos work as teasers. They help you get people excited about what’s coming and create hype around your product.
The best way to display your company’s culture and brand personality is via Company videos.
You can create event videos to promote an upcoming event and let your followers know what it’s all about. Maybe even use clips from previous events of the same kind.
Another type of company video are brand videos; they show the people and technology behind a brand and all the effort that goes into making it stand. Such personification of your brand is likely to help generate more sales.
Customer Testimonial Videos
Finally, customer testimonial videos are the ones where you leverage your users’ experience with your product and their reviews. This type of video marketing helps you gain trust and bridge the gap with your prospects.
How To Make Video Marketing So Powerful?
If you are leveraging social media platforms to brand your products, then you should keep in mind that people have a limited attention span. So, the more concise your video, the better for users.
To achieve the maximum engagement, here’s the recommended time limit:
YouTube: 2 minutes
Facebook: 1 minute
Twitter: 45 seconds
Instagram: 30 seconds
If you can ensure that you are sending a clear message with a powerful call to action, then without a doubt, your video will reach its target audience in the expected time.
Another important thing you need to keep in mind – most of your audience will view the video on a mobile device. So it will be more convenient if you produce a square video. Then your audience will not have to rotate the device to view full screen.
Why is video so effective in marketing & Why You Should Use It?
Video content is generally more popular among the average netizens. So it should not come as a surprise that they help brands generate higher ROI than any other marketing tool since you are most likely to reach a higher audience and appeal them. Companies are taking a more online oriented approach to make sales rather than in-person branding, and it is working! It requires much less time and effort and can reach more people in a matter of minutes than a salesperson could.
Studies have shown that 64% of people are more likely to make a purchase after they’ve seen a product video. You can use social media platforms like Facebook, Twitter, YouTube to spread the word about your brand.
Video Commands More Engagement
People are more likely to view a video and actually pay attention to it. Videos cause visual and audio stimuli at the same time, capturing more consumer attention. On average a website with video content generates more traffic than a website without it.
Have you ever gotten on Facebook Live to talk about your product? If not, then we highly recommend that you do. It gives you a wonderful opportunity to build a rapport with your target audience and connect with them on a personal level.
You can offer your audience casual updates on the brand, and how far along your products are.
Through this, your brand will now have a face: you. What better way is there to build trust! A study done by Cisco shows that by 2021, 13% of traffic will generate from Live videos.
Keep Up with the Competition
Most of the small businesses have already incorporated video marketing as an essential sales strategy. And looking at the output it had generated, the numbers aren’t likely to decline anytime soon. So, in order to stay competitive in the booming market, you will need to jump on the bandwagon.
Unique storytelling coupled with catchy elements will make the best marketing strategy. It’s time to give your competitors something to worry about!
So, what I’m really trying to say is, if you aren’t already using video effectively in marketing, then, you should begin immediately.
The benefits are proven and more and more businesses are incorporating video tools; they make the most impact on a customer or a prospect.
So, Why do you think using video is effective in marketing?
Leave me a comment below.