Your Ultimate Guide to Keyword Research for Amazon Affiliate Marketing

Are you Interested in Starting affiliate marketing for Amazon? Yet, figuring how to do the Keyword Research in the right way?

If so, I encourage you to keep reading to the end.

Hello There! Welcome and thank you for stopping by to check my in-depth article on how to do keyword research for amazon affiliate marketing.

What is Amazon Affiliate Marketing?

The Amazon Affiliate Marketing program is often referred to as “Amazon Associates” and it’s essentially monetizing your blog by talking about products you can buy on Amazon and linking directly to them.

If you’re an Amazon junkie like most of us are, and you already have a blog that talks about your favorite products that you can get on Amazon, you need to apply for this program now!

To sign up for Amazon Affiliate Marketing, all you have to do is sign up, get approved, and place Amazon links to your website (which you’re already doing).

When someone buys something through your link, you get a commission from the sale, and that’s it. This program makes it extremely easy to earn money just by talking about products you love that you bought (or you can get) from Amazon.


How To Do Keyword Research For Amazon Affiliate Marketing?

Every search engine in use depends solely on keywords to bring users nothing but the most relevant results of what they are searching for.

If Google started showing users the content they weren’t even searching for, they’d lose out on business and the world would start to end (that’s dramatic, but you get it).

The only way affiliate marketing works is through the proper research and use of keywords.

When it comes to Amazon Affiliate Marketing, the only way to be successful is to be using popular keywords that are relevant to what you’re talking about.

In terms of SEO, keywords are you’re one and only strategy to get noticed and to start making sales.

If you don’t have the right keywords in your blogs or website, you lessen your chances of making any money from the Amazon Affiliate Marketing program.

Here is a step-by-step guide on how to do keyword research for Amazon Affiliate Marketing:

Determine your niche(s)

Depending on what your main focus is, whether it be office supplies you can’t live without, beauty products, or tech gadgets, you need to be the expert on your specific niche.

This step may take you some time to fully figure it out.

Before you can determine your keywords, you need to see:

  • What people shopping in that niche are searching for
  • Words they type in their search bar
  • Products they are actually buying and why.

When you’re doing this step, you always want to think like your customers.

For example, if you are focusing on beauty favorites from Amazon, what is the most searched-for product?

What makes people like these products? Use reviews that are already written and see what people are saying.

If you notice a lot of people are saying “this is the best mascara for length and volume”, use that as your keywords.

Determine your goals


This may not seem necessary when joining the Amazon Affiliate Marketing program, but it is a very important step in being successful in this program.

Because you are most likely using your blog to promote these products and drive traffic to Amazon, you want to determine goals for your affiliate business.

Ask yourself things like:

  • Who am I?
  • Why did I start this business?
  • What makes me different?
  • What is your blog about?
  • What do you focus on?

Answering these questions will help you determine what your goals are with your Amazon Affiliate Marketing business.

For example, if you want to be known as the office pen expert and you test our hundreds of different pens, you need to let your target audience know that and tell them what makes you different from other pen lovers.

Research your competition

One of the best ways to learn which keywords are bringing traffic to sites is by researching your competitors.

For this step, you should businesses that are at similar stages as you are, see what they are writing about, how they are writing their content, and what keywords they are using.

This way, you’ll have an idea of what keywords you should be using and you can determine what kind of content you should be publishing.

Use a keyword research tool


Once you have determined your niche, your goals, and your competitors, it’s time to use some keyword tools to curate a list of popular keywords that are relevant to your topics.

There are many keyword research tools out there. However, we strongly recommend using tools such as:

1. Keywords Everywhere
2. SEMrush
3. Ahrefs
4. Google Keyword Planner

These tools are most popular amongst affiliate and digital marketers.

Also, it makes it easy to find popular and trending keywords so you can use them to your advantage.

Put together a list of keywords

Now that you’ve done all the necessary research, it’s time to curate a list of popular, trending, and important keywords related to your niche and your business.

You can always go back to this list as a guide or a reference when creating your content so you can ensure it’s always SEO optimized and catching in Google’s algorithm.

How to earn an income as an Amazon Affiliate


Now that you nailed down your keywords and you know how to research for more, it’s time to put that research into play!

Finding the right keywords is one of the most important things when it comes to earning an actual income as an Amazon Affiliate, but keeping up with it and seeing the earnings come in is a whole other story.

You can just apply for the program, expect to get in, and then do nothing once you’re accepted.

To become an Amazon Affiliate, there are requirements you need to meet, which you can learn more about here.

There is so much work that going into growing a successful Amazon Affiliate business, and this blog is here to help guide you through the process. Once you’ve been accepting into the program, here’s what you need to do:

Find your niche

As we stated before, you need to choose one category that you want to be an expert in – you can’t do it all. When it comes to being an Amazon Affiliate, you want people to know you as the “pen girl” or the “gadget guy”.

So when they go to your blog or website, they know exactly what they are going to be learning about.

Choose something that you’re passionate and knowledgeable about, and just be true to yourself. People notice those things so use them to your advantage!

Be consistent

The only way you are ever going to be successful as an Amazon Affiliate is you regularly post content to your social media channels, your blog, or your website.

Having a following on social media is one of the best things you can do for your business, you can use your channels to guide people to your blog, leading them right into a purchase and vice versa.

Use your keywords

Keywords are the most important thing to building a successful Amazon Affiliate business.

Without keywords, people aren’t being shown your website or your social media, so use the tips we listed above to do some keyword research, curate a list of popular and trending keywords, and watch the sales come in.

Our Final Thoughts

After reading this, you should have a good understanding of what the Amazon Affiliate Marketing program is, how it works, how you can sign up, and how you can earn an income from it.

What you should understand even more is how to do effective keyword research.

You can’t just hop onto Google and search for ‘popular keywords relating to the beauty industry because you are going to come across thousands, if not millions, or results that aren’t relevant to what you actually do.

For example, if you know a lot about skincare ingredients, use that as your niche and use that to find your keywords.

Don’t research keywords for the beauty industry, research keywords relating to skincare reviews, ingredient lists, skincare ingredient reviews, things like that.

These days, people are becoming much more specific in what they are searching for online.

They aren’t wasting time searching for ‘face wash for dry skin’, they are now looking for ‘best face washes for dry skin that have niacinamide’.

They are including a lot more detail in their searches, meaning you should understand your target audience, what they are searching for, and what the popular and trending keywords or key phrases they are searching for.

Keyword research doesn’t have to be scary

It can be overwhelming when you are first starting, but putting in the proper time to do the research is going to make all the difference in your Amazon Affiliate business.

When it comes to keyword research, use the steps we talked about above every time and you are sure to see your sales increase. It’s all about being patient, putting in the work, and using those popular keywords to your advantage.

Once you get the hang of it, you’ll be earning an income in no time! For more information and blogs about affiliate marketing ideas, strategies, and reviews, make sure to check out the rest of my website!

Thank you again for reading my article on how to do keyword research for amazon affiliate marketing.

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